#4 Go Pack Go!
One thing that most of my friends know about me and my family is that we are die hard Packer fans! Born and raised for a majority of my life in Wisconsin it was just a way of life for me. Being a Packer fan on football Sundays were what I grew to love as a kid and now enjoy with my kids. I have successfully enlisted one of my daughter’s to be a true Packer fan and am still working on converting my other daughter from the dark-side!
With that being said, one of my favorite commercials has to be one that highlights one of my passions. When brainstorming, I kept coming back to these Packer ads featuring Aaron Rodgers. The problem? Which ad to choose?! I really love SO many of them. It came down to one between the little old lady, Edith, and Packer player, BJ Raji. Sorry, Raji; you came in a close second to Edith. I remember seeing this commercial during one of the games on a Sunday (Thursday, Friday, Saturday, Monday). I remember my husband was watching with me and was getting super annoyed that I kept rewinding our DVR and replaying it. I just thought it was so cute. The icing on the cake would be the Bears fan that was added at the end of the clip to play-up the rivarly between the two teams.
When I see this ad I think it is so great for Packer fans but maybe not so much for Bear fans or other NFL team fans for that matter. I think they do more airtime in the Wisconsin viewing area to capture the greatest target mass audience. This particular ad, that I found on YouTube, has almost 80,000 views – but one of the videos that shows the outtakes for this ad has nearly 100,000 views. I know that it still occasionally pops up on the Facebook Packer fan page and other online sports media blogs. I suppose because I am connected to these Packer fan pages, it jumps out at me, and I continue to watch it and enjoy.
Now, to critique its effectiveness; do I know what they are selling? Yes, but that’s only because I know someone who works for an Associated Bank location that promoted this on Facebook insistently. Does it make me want to switch banks? No, not at all. But I remember their name and when I see their name the first thing that comes to mind is Aaron Rodgers. I would say that this is what they were intending when they created these ads. I don’t believe they were looking to have all consumers switch over the next day, but I do think they were looking to gain name recognition. And, I think they successfully accomplished that.