#4 Go Pack Go!

One thing that most of my friends know about me and my family is that we are die hard Packer fans! Born and raised for a majority of my life in Wisconsin it was just a way of life for me.  Being a Packer fan on football Sundays were what I grew to love as a kid and now enjoy with my kids.  I have successfully enlisted one of my daughter’s to be a true Packer fan and am still working on converting my other daughter from the dark-side!

With that being said, one of my favorite commercials has to be one that highlights one of my passions.  When brainstorming, I kept coming back to these Packer ads featuring Aaron Rodgers.  The problem?  Which ad to choose?!  I really love SO many of them.  It came down to one between the little old lady, Edith, and Packer player, BJ Raji.  Sorry, Raji; you came in a close second to Edith.  I remember seeing this commercial during one of the games on a Sunday (Thursday, Friday, Saturday, Monday).  I remember my husband was watching with me and was getting super annoyed that I kept rewinding our DVR and replaying it.  I just thought it was so cute.  The icing on the cake would be the Bears fan that was added at the end of the clip to play-up the rivarly between the two teams.

When I see this ad I think it is so great for Packer fans but maybe not so much for Bear fans or other NFL team fans for that matter.  I think they do more airtime in the Wisconsin viewing area to capture the greatest target mass audience.  This particular ad, that I found on YouTube, has almost 80,000 views – but one of the videos that shows the outtakes for this ad has nearly 100,000 views.  I know that it still occasionally pops up on the Facebook Packer fan page and other online sports media blogs.  I suppose because I am connected to these Packer fan pages, it jumps out at me, and I continue to watch it and enjoy.

Now, to critique its effectiveness; do I know what they are selling?  Yes, but that’s only because I know someone who works for an Associated Bank location that promoted this on Facebook insistently.  Does it make me want to switch banks?  No, not at all.  But I remember their name and when I see their name the first thing that comes to mind is Aaron Rodgers.  I would say that this is what they were intending when they created these ads.  I don’t believe they were looking to have all consumers switch over the next day, but I do think they were looking to gain name recognition.  And, I think they successfully accomplished that.

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